Social Networking Sucks, Where did the time go?

old-school-web-googleLet’s take a ride back in time where websites were new but relatively ugly, slow, and most people used a phone book or relied mostly on print magazines and television commercials for products and marketing.  Print magazine? Television commercials? What, I have my tv shows/movies recorded automatically with [enter new digital recording device] to play when I get home from work.

So what happens when you meet a SEO expert or one of those corporate consulting douche bags that tell you that a 5-page website costs like a $3,000 or more.  What the fuck are they smoking?  Well it ain’t crack.  It’s the fact that they think you, yes the user or consumer is out of touch with reality. And sadly, some people didn’t get the memo.

Where did the time go!? It’s social networking and taking the time to get to know a little bit about a person.  After reading hours of different time logs from users, you (or most of you) spend a lot of time on social networking sites. Some analytic and data reports estimate the average time on social networking websites or apps is about 15 minutes per hour according to the global web index site.   Some other unofficial blog and statistic argue that some even spend 50% of their time on social networking sites.  Do you think you spend 25% of your time on social networking sites when you are online?   We should all just talk to each other but we love watching what other people are doing and their amazing journeys.

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So if time is money, does our value and advertising pattern change? Of course it does.

Why the fuck would you invest tons of money and time on your website when people don’t use it that much?

Unless they live under a rock or think it’s too mainstream to use a social networking site, they’re probably going to miss the memo on what’s new in their social circle and even business world.  You don’t have to follow the pack or hype but you have to know that there’s a lot of imperative information being processed in these social websites.  Some of it is junk but why are advertising companies going in their space and making an effort. Because it matters.  It’s the same reason why companies spend more money on digital advertising than printing their ads on magazines.  Billboards and other printed media are still very important, but the tablet markets put the magazine industry in the dust…literally, go the magazine section at a supermarket and look at it.  It’s been sitting there for weeks. Check out the dust and read the stock market. Why do think People magazine, Time  and other print media are giving up on print.

At any rate,  Does this mean that regular website or your personal business ones (ie, www.mycompanywebsite.com) are useless ? Hell no.   You still get the proper ranking when you do your SEO and meta structuring right on regular search engines like Google or Bing.   You’ll still be on the top rank search if you do it right but it’s part of our life now to incorporate social media to get a larger online presence.   So why people go to your website instead of your competitor.  A few reasons, you got original photos (thus you’re the original seed) and original information that is shared around the globe. Sometimes, they steal your image or copy and paraphrase your information but when you get a direct link to your site, you’re going to get traffic. You build a site so people can find you, buy your product, service or have something compelling to say.

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A good website gives you a sense of individuality, a unique portfolio, and a way to step into a company or person’s style, a specific design, artistic and/or professional theme.  Linkedin was supposed to be one of those individual business profile websites but I feel like it’s becoming a social media site for only advertisers and consulting douchebags with an ugly interface and just makes you look like a number. It’s mundane as shit and it’s probably one of the most useless business sites where consulting companies prey on you like fucking vultures.  They are trying to pretend to be your friend but it’s all about networking for them.  Keep it real and always be yourself.  Give them the middle finger when you know something ain’t right. Say what’s on your mind. Don’t change your attitude if they try to offer you a little cash, that’s what politicians are for.

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Imagine the day that American Express starts to private message and text you…Oh Shit, I think that just happened already. No Bullshit, they did last September.

Do I use social networking?  Yup, but there are some of use that I don’t use or rarely go on. Look at Twitter,  unless your famous or love worshiping famous people, I really don’t give a shit if they go out of business. That would be one less site to worry about or use.  Also Linkedin, it used to be a site where you thought you can network and get hired.  The way I see it, it’s another opportunity for outsource companies to look for the cheapest employee on the market.

It’s like a talent agents or a high school guidance counselors.  They got those jobs because they didn’t have a lot talent but knew that it can pay the bills to find at talent and they didn’t know what to do with their lives in high school so now they’re telling kids what to do with (too close to home?).  I’m not just paraphrasing the movie “Pump of the Volume”,  I want people like Bill Gates, Steve Jobs,  Neil deGrasse Tyson,  Buzz Armstrong  and Dalai lama to giving lectures and directing us with different ideas and views.  Personally, I heard Steve Jobs was a real asshole but I think he definitely innovated and changed our business world.  Shit ain’t cool if it’s mostly low-end recruiters and credit card companies sending you messages or trying to add you as a friend on Linkedin or other social engineering sites.  They need you more than you need them. I say fuck it. Start your own business on the side. It’s competitive pay right? Well that’s a bunch of bullshit.  Most people who have lots of money want you to do everything for free.  They might manipulate the sales pitch by how they ask for it by saying, “We (I) don’t have a lot money or we’re a non profit”, I smell bullshit. Labor is the most expensive aspect of any business.

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I met people that would claim unemployment and then cash their checks on other people’s bank account so they don’t have to pay for taxes.   Selfish, corrupt, and just wrong. That model wouldn’t work if you really look at the logic.  It’s really short term but that’s these social networking sites, they figured out a way to distort the truth and make a superficial image a part of your business culture and identity.

I’m really glad for the ones that are completely unfiltered, no shining bright lights, or uber photoshop to hide the mistakes.  Yelp is one company that I think is pretty dead on. Although they have some assholes on their reviews. I think there needs to be more transparency and unfiltered opinions.  Yes, a free world also invites trolls, dumb asses, and the crass but that’s what our society really is. A room full of intelligent people, assholes, douche bags, idiots, haters, lovers, teachers, and some who are trying to escape.

At any rate, there is one thing that’s pretty good about twitter, and that’s if there’s a local crime report and you follow the local police, it might keep you more alert. Things that you didn’t have in the past.  But fuck it, I can focus on other things, reading, development and programming, or just listening and relaxing to music. I’m getting off my soapbox now.  Time for you to come up with something creative and share your ideas with your friends and read about ways you can make your family or friends lives better. If you really feel passionate about something say it, and if you love do something, then do it.  Fuck what people say if you’re not bothering them.  They can always unsubscribe and not go to your website.

 

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