Webmaster Tools

This is the best invention since Toilet paper. Seriously, without sarcasm!

It’s been a long long time since the invention of the yellow page(aka the thick phone book that sat on door steps). Phone books are useful because they make great seat risers when you’re a kid and wanted to take your dad’s car out to see your girlfriend that lived a few blocks away.  How do I know? Cause I didn’t get caught taking my dad’s car out and got to see a clear view of the road.   At any rate. Too many shitty consulting companies have blown this shit out of proportion when the phone books started disappearing and the search engine started growing.  They took a good thing like proper indexing, sitemaps, and great content into confusing algorithms, useless keyword stuffing, and  duplicate content.

Since the disappearance of of the phone book. SEO consultants went ape shit and started promising the world to get your business on the map.  They said they can put you on the first page, and rank you higher than God while they would do some of the worst SEO practices according to Google and Bing.  They used to copy and paste the same words a million times even though it has nothing related to the site, it was spam/trolling at its worst.  Ah…thank goodness Google and Bing started putting filters and prioritizing links that made more sense.  Common sense. The problems with keyword stuffing, irrelevant content writing is still a problem today but so are douche bags and the people who glorify them.

For Google Webmaster tools.
Go to Google Web Master Tools

Option 1A: Go to Google Webmaster Tools

1. http://www.google.com/webmasters/
2. Create an account – (you might need a gmail account)
3.  Create a site map. Use this link
4.  Make sure you upload the sitemap to your website. Usually it’s located on your server
under the public_html folder. If you are using an Apache server, it will be in the same folder as .htaccess or index.html (index.php).

After I set up the Bing account, I usually choose option B2 – but it’s up to you

Option 1B: Place an XML file on your web server

  1. Download BingSiteAuth.xml
  2. Upload the file to http://yourwebsite.com/BingSiteAuth.xml
  3. Confirm successful upload by visiting http://yourwebsite.com/BingSiteAuth.xml in your browser
  4. Click the verify button below

Option 2B: Copy and paste a <meta> tag in your default webpage

You can add a <meta> tag containing the authentication code to the <head> section of your default webpage.  Usually in your index file or if you are using (php includes, place them in the header/head file) .
<meta name=”msvalidate.01″ content=”123456789ABCDEFGHIJKLMNOP” />
An example:
<html>
	<head>
		<meta name="msvalidate.01" content="1234567890ABCDEFGHIJKLMNOP" />
		<title>Your SEO optimized title</title>
	</head>
	<body>
		page contents
	</body>
</html>

See Photo – click image to enlarge

bing-verify

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